Sellers offer samples to create goodwill and value in the eyes of their customers. Samples make or break situation for the sellers because if the sample goes on satisfy customers, it can create a potential selling advantage for the sellers. Conversely, if the samples provided to buyers don’t reach to the level of expectations of the customers, your business reputation could seriously be harmed because one bad customer feedback can turn into many. Bad news flies quickly! So, buyers need to get samples before going to buy because every seller does not have the same quality, and you have chosen the best products from the best seller.
When we buy from products by physically going at stores, there is no need for samples but the need to get samples before going to buy get urgent when we make our purchases online. Here are the top reasons why we should be buying samples before….
GET SAMPLES BEFORE GOING TO BUY TO UNDERSTAND PROCESS
The detail is in the designs and sometimes we do things because we want to understand the process. Online vendors and online retailers who are new to getting the dropship products supplied to their customers should go through this process at least once. Even the most experience online retailers should not stop themselves from getting samples especially when they work with a different dropshipper or drop shipping company. When you get samples before going to buy, you go through the buying, check out, payment, dispatch times, the feel of the product and how it works. The same process will repeat when you resell the products to your customer via that dropshipping company. Therefore, with this practice, you can address customer’s queries in a better way.
SAMPLES CREATE AN IMAGE OF YOUR BRAND OF PRODUCTS
A seller who is a manufacturer by nature can bring his brand into the online market by giving samples with incentives to online retailers, for e-commerce stores and his customers. When customers get samples before going to buy with a discount or 50% off tagline, it creates excitement and curiosity among them. This stimulus brings about a positive response from the buyer in the shape of a purchase experience. Making new customers realise the quality of your brand and how your brand has an upper edge over the others can trigger the right responses from your customers. Once, customers start buying samples from you, the potential for your stock turning into cash become highly likely. Samples will set the tone and will set your customers’ mind into deciding whether he will buy from you or not.
SAMPLES WIN AND CONVINCE CUSTOMERS
Marketers of the top-notch brands have always insisted on the sending of samples at easy conditions to new customers to gain positive outcomes. Giving you samples to customers free from cost is only feasible when the products’ price and their cost of production are manageable. In the case of expensive of luxury goods, there could be a decent waive off on the total price but giving it free as a sample is not practicable and affordable. Whether the products you have are costly or cheap, make sure that your customers feel that there is something for them to give it a go for once. The sample should be the best product you have must be served in a customer friendly manner. When your customers get samples before they buy and it meets their expectations, never rest on your laurels. Make sure you keep on maintaining the image when you sell in bulk because, with a good sample, customer’s expectation rises.
SAMPLES CREATE AN IMAGE OF THE WHOLE LOT
Samples are great for creating awareness of a product for customers who have not used the product before. The more samples you hand to new customers, the more they will use it. Some customers prefer buying a product only after they have a full understanding of how to use it. There samples could play the trump card. If an online vendor finds a new product sample from you that he finds interesting and different to use, he could see a massive potential to resell to its customers because of its potential popularity which will follow an outpouring of buying from you. A sample creates an image that can be either a good one or a bad one. The good ones translate into future repurchases while bad translate into low sales. The image is the key; perception is the key so send samples that make a difference.
CUSTOMERS LOOK FOR NEW PRODUCTS, AND SAMPLE HELPS
It is the nature of the customers to look for better alternatives to the product they have and to look for new brands and products. Here the ball comes in the court of manufacturers, wholesalers, drop shippers to take the initiative and identify the customers who have a need for their products and to whom they can serve. A majority of the customers are confident in their buying behaviours and their buying approaches if they have tested out the dropshipper, retailer or supplier before with samples. The online vendors reselling dropship products are a rising trend around the globe, so a dropshipper has a lot to take advantage of. Online vendors always prefer to buy samples, so they can write a better narration of what the product is like in a real sense.
GET SAMPLES FROM DROPSHIPPERS BEFORE GOING TO BUY
I have explained about why you need to get samples before going to buy, but the point is if you have to buy samples, where should you buy them from? I would recommend online vendors, e-commerce store owners and online retailers for eBay and Amazon to get samples for dropshippers. It means that you have got to buy samples from a dropshipping company that has its logistics and shipment policy plus they have a large number of dropship products to offer for your customers. There are dropshipping companies who have their manufacturing units, warehouses, customer support and logistic support. All these benefits can help you get the best of them at the best wholesale price for yourself with a profit advantage reselling it to your customers.